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Wednesday, July 28, 2010

Small businesses are striving amidst hardships in Ghana


A small business partner knocked at a door at J20 of Manet Court Estate off Spintex Road in Accra. Unshakened by the threatening looks and relentless barks of three pit bulls Joe insisted on his demand to talk to the resident through an intercom placed inches from the jaws of his most immediate wild hosts.
A dimunitive damsel, clad in white apron usually reserved for nurses aides at operating tables, sprang to the iron gate to announce the outing of her mistress to a nearby shopping Mall. Mensah handed a leaflet and business card to be given to her upon return and turned towards the adjacent house whose owner, out of neighbourly curiosity,was peeking ostensibly enough for Mensah to forge his attention.
"I work for Multi Chill Services : we repair and install aircondition,fix refrigerators, vacuum cleaners,stoves,dryers and other appliances. We do this in your own house and, most of all, at your convenience. We give you a warranty of one whole year after each work and call each month to monitor its operational performance" After listening to this young man Mr Boateng invited him to his living room to discuss solution to his refrigerator and washing machine which ceased working due to unannounced intermittent shut-offs by the Ghana Electricity Company.
He had just secured a customer for his business. Mr Mensah is one of hundreds of vibrant young business executives who have taken to the streets as aggressive salesmen on behalf of their companies. Barely a year in business Mensah and his twenty years old partner Odoi can boast of business monopoly of the south eastern sector of Accra.
During his speech at a recent seminar organized to encourage self starters a young girl asked how he managed to survive so much competitive disadvantage "Customer satisfaction is the key" Mensah retorted
For more information on how to start and survive amidst hard competition refer to
Multi Chill Services

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